Nuakhai Goes Global As Odia Diaspora Spread Awareness About Festival Across Countries | Odisha News
Bhubaneswar: While non-resident Odias have started celebrating Nuakhai, an agricultural festival mainly observed by people of Western Odisha in India, in Dubai, London, Japan and America, spreading awareness about it among the non-Odia speaking population and Non-Indians continues to be a challenge.
In view of this, Global Odias for Odisha’s Development (GOOD), an expatriate group comprising of Odia Professionals living across the globe has made an ambitious attempt to globally popularize Odisha’s premier agrarian festival – Nuakhai.
With the primary objective of popularizing Odia culture & traditions on the global stage, GOOD members, living in Dubai have undertaken a unique and novel initiative. They have approached Global Business Leaders based in the United Arab Emirates (UAE) and explained the festival and its significance to them and their communication teams. They convinced these leaders and enlisted their support in popularizing this agrarian festival across the globe. Video messages wishing Odia people across the globe were obtained and released to the media.
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